What the heck does social media have to do with SEO? At MWI we hear many of these inquiries from current and prospective clients. Although social media has been a growing channel for marketing over the last few years, many companies haven’t yet begun to take advantage of the potential of it. This is crucial to consider if you’re planning to invest in SEO. Creating and managing social media accounts are essential to aid in SEO efforts, even though the benefits of social media aren’t always obvious. Here are five benefits of social media is essential for SEO.
1.) Social Media Signals
It’s not a secret that Google, Bing and other major search engines have been using online dialogue as part of their algorithm for ranking for quite some years now. A social engagement is when people comment, like, share, or tweet about a piece of content. Content that has more social engagements is likely to have more social signals. Social signals are utilized by search engines to rank content. It’s a way of evaluating the quality of content that people are able to use over what their algorithm decides is of high quality. Content can be quickly indexed in the event that it’s receiving lots of social interactions.
2) Link Building
It’s past the time that you could make a request for hyperlinks from other sites. Google’s Panda/Penguin algorithm has forced SEOs to build links using the old method: make quality content that is relevant. What is the best way to reach websites which are willing to hyperlink to your content, when the request is thought to be “unnatural”? Social media can help. Social media lets you post your content and share it with people who are willing to link to your content, if it is worth linking to. They will also promote your content to others and boost your authority.
3) Content amplification
You can make all the high quality content you want however, it will not get significant traction without the aid of amplification. Marketing via email can be an effective method to increase the reach of your content , but it can only reach people in your marketing list. It is possible to reach new audiences through social media. After you have shared your content, your following will also connect with their friends should they find it valuable. This will cause them to share it with their following, further increasing your reach. You’ll also get relevant traffic through inbound linking as well as social signals and Bbarlock.com/index.php/User:LulaMichael83 brand recognition and can be utilized by search engines to make to determine the quality of your content.
content amplification lifecycle
4) Brand Sensibilization and Brand
The brand’s identity and reputation can inform search engines many things about the quality of your website as well as how much it should be believed to be in its ranking algorithms. Social media is a great way to increase an image for your business and also boosts the content you publish. Google calls this co-citation. These co-citations can be built through social media , which can help improve Google’s credibility and aid in branded searches.
5.) Social Indexing
Search engines have been indexing the social media pages since a while, which means they now appear on the search results pages. This allows your brand to appear in search results for specific queries that aren’t only restricted to your business’s website. It gets even better. Tweets that were individual from Twitter were once indexable and were displayed in search results. This enabled your content to rank higher in the search results. That was only temporary for a couple of months, until Google decided to discontinue it , up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.
