5 Reasons Social Media is essential for SEO

What does social media have to offer SEO? At MWI we hear this a lot from potential and current clients. While social media has become an increasing marketing channel over the last few years, many companies haven't yet begun to benefit from the potential of it. This is especially important to consider if you're planning to invest in SEO. The creation and management of social media accounts is extremely important for supporting SEO efforts, though the benefits of social media aren't always apparent. Below are five reasons why social media is important for SEO.1.) Social Media SignalsIt's not a secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for some time. A social engagement happens when people comment, like or share a tweet about content. Content that has more social engagements will be able to show more social signals. These social signals are used by search engines to rank...
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