What exactly does social media have to relate to SEO? MWI gets this information a lot from prospective and current clients. Social media is an incredibly expanding channel of marketing that many businesses have only recently begun making use of in the past couple of years, yet it’s essential to utilize it particularly if you’re investing resources into SEO. The creation and management of social media accounts is essential to aid in SEO initiatives, but the benefits may not be immediately apparent. Here are five reasons social media is crucial for SEO.
1) Social Media Signals
It’s no secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for some period of time. A social engagement happens when people like, comment on, share or tweet about an article. The more social engagements a piece of content receives, the more social signals you send to your website. These social signals are used by search engines to determine the quality of content. This is a method for search engines to decide what content people consider to be most valuable and what their algorithm deems as high-quality. The content you’ve created can also be indexed instantly when it’s getting a lot of engagement on social media.
2) Link Building
Long gone are the days of asking for websites to link to your site. In the wake of Google’s Panda and Penguin algorithm SEOs have to do link building the traditional way and create content of high-quality which is relevant to linking. How can you get your content to websites that are willing to link to your content, when the request is considered “unnatural”? Social media is the solution. Social media allows you to publish your content to relevant audiences who may be willing to link to it, in the event that it’s worth linking to. They will also be able to share your content with their networks which increases the power of your content.
3) Content Amplification
No matter how top-quality the content you publish, it’s not going to gain traction until you amplify it. Sure, email marketing can be an excellent way to increase the reach of your content, but it will only be able to reach people who are in your database of marketing. The possibility of reaching new audiences is through social media. If you share your content, the people who follow you will also connect with their friends if they find it useful. Then those people will also share it with their friends to increase your reach. In return, you earn lots of relevant traffic, inbound links, social signals , and brand awareness – all of which are used by search engines to assess the quality of the content.
content amplification lifecycle
4) Brand Awareness and Signals
Search engines will use your brand’s name and reputation to determine the quality of your site and how trustworthy it should be for their ranking algorithms. Aside from amplifying your content Social media can also increase brand Wiki.nexus.io/index.php?title=User:KirkMatthies97 (click for more) recognition. Google refers to this as co-citation. Building these co-citations using social media can help increase Google’s trust in your company website , and will also help with branded search queries.
5.) Social Indexing
Since the search engines index social media profiles these profiles are now showing up in search results pages. This allows your company to show up on search results when you type in branded search queries that are not limited to just your own website. This gets better. Individual Tweets from Twitter were once indexed and shown in search results, too which gave another means to get your content noticed in search. This was just temporary for a few months, until Google made the decision to stop this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.
